Startups get interest from strategic investors all the time. We expect that interest to become more pronounced given the current market conditions where traditional VCs are being more reserved. This article covers the pros and cons for entrepreneurs, within the framework of a past article entitled 10 Best Ways to Work with a Corporate VC. Note technically speaking corporate VC (CVC) is a subset of strategic investors but it’s by far the most prominent type so we will use the terms interchangeably in this article. 1) Partnership – Almost universally the number one reason for an investment from a corporate is the…...
A Corporate As Your Lead Investor? 4 Key Factors For Startups
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